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Are you using your erotic capital to get ahead?
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Are you using your erotic capital to get ahead? There is a book: "Erotic Capital: The Power of Attraction in the Boardroom and Bedroom" The author Catherine Hakim, a UK economist, makes the claim that many women do not take advantage of their sexual abilities to gain power, position, and influence. It is a theme that Helen Gurly Brown also wrote of when she wrote her book “Sex and the Single Girl.” Brown, of course, was for many years the Editor of Cosmopolitan Magazine and she did some of the most influential and powerful men in America and some overseas, too. She knew how to use “erotic power” and sex to enjoy the very good life, to have the finest of fine things, places and to move in the highest social circles. No she was not paid for sex. She used sex to get what she wanted. According to Hakim's deliberately provocative new book, "erotic capital"—which is a combination of six qualities, including beauty, sex appeal, social grace, liveliness, social presentation, and sexual competence—should not be marginalized. For example she says if you're in the bottom one-seventh of Americans in the looks department, you earn as much as 15 percent less than someone in the top one-third of attractiveness. She also says men are getting a higher return on their erotic capital. The whole book is about how valuable erotic capital is for men and women, but the main problem is there's sex discrimination and that women are not getting the kind of economic returns that men are getting. They're getting lower economic returns. And therefore, the argument is women need to do some catching up, and women need to make sure that they get the kind of return that men are already getting. That's really the key point about this. According to Hakim there is absolutely no reason to feel ashamed of exploiting it and no reason at all for you to be embarrassed at saying this has value. People who are stupid are penalized. Discrimination is part of life itself. Discrimination is part of being an intelligent and thinking person. Hakim can't see any possible reason for saying if erotic capital has genuine social and economic value, then those who don't have it will not be winning in that area. They may win in other areas. They may be very intelligent, and therefore getting that advantage. They may be very gifted in music or sport or politics or some other area of activity, but they're certainly not getting the benefit of high erotic capital. |
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